Value of education and ambition in student's life

Education provides the knowledge but the skills and professional attributes mould and bring about a successful career. In studies, the development of the skills is a necessity and only hardworking and capable student survives. Another important aspect is that education leads our life towards the best and up-moving direction. The competency examinations after the lectures […]

Celebrity Endorsement Contracts Gone Bad

Movie stars and famous athletes are everywhere. Not only do we depend on them for entertainment, but we subconsciously depend on them to tell us what kind of gum to chew, what to eat and drink, what kind of razor to use, and even where to rent a car. Many celebrities are able to fund […]

The Evolution of Advertising in Business

The Ouroboros metaphor might seem obscure in structure but every great story might start off with a great end, and a great end leads to an epic beginning. The idea of a cyclic nature of the universe and so is our life, ouroboros. Every starting point of a business would be a meticulous strategy of […]

Advertising – Its Impact on Customers and Brands!

The main objective of an advertising campaign is to draw attention of the target audiences and influence their buying behaviour through a persuasive brand message. An advertising message of a brand may influence the customers in various ways. The advertiser spends a handsome amount of money to promote his brand in the most creative or […]

The Purpose of Education: Creating Responsible, Productive Citizens

“The whole art of teaching is only the art of awakening the natural curiosity of young minds for the purpose of satisfying it afterwards”. – Anatole France The purpose of education is to create responsible, productive and socially contributing citizens – people who can provide for their own families as well as contribute to their […]

How Child Abuse Affects A Child Future

Introduction Researchers agree that child abuse causes physical, social, and psychological effects on victims lives. However, they differ in terms of the extremities of those effects. Some people assert that extreme effects are highly likely given the fact that other issues come into play to affect those manifestations. On the other hand, others argue that […]

vocationalization of education

During the British period, Wood’s Dispatch of 1854 contemplated prevocational education. Indian Education Commission (1882), popularly known as Hunter commission also recommended the introduction of practical subjects in secondary schools.     In 1937, Abbot and Wood submitted their report on general and vocational education. It was stated, “manual activities should find a place in the curriculum. […]

Surrogate marketing – a new extension in advertising

ABSTRACT Several years back, the brand LUX of HLL’s beauty soap was extended to shampoos. Similarly Dabour’s Vatika hair oil brand was extended to shampoos a couple of years back. This practice of extending brand name of one product line to another is named as brand extension advertising. The advantages are many like carry forwarding […]

Advertising Trends- Changing the Advertising Landscape

Do you think that advertisements are no long as result oriented as they used to be a few years back? Let’s get to the root of such a thought. You have spent a lot to create an advertisement for your product or service but the ad is not working. You must be wondering what is […]

Advertising Company – What is Its Role

The world wide web is having problems dealing with numerous websites being put on the web. The world wide web now gives the look of a maze. Web masters out of their enthusiasm for websites are rolling out as many websites as they possibly can to promote them and thus attract maximum traffic. This has […]

Advertising – Print Vs. Internet

Author: Daniel Agnew Article Source:, where consumers get competitive bids from Web Designers or Computer Service Professionals. Read reviews, compare offers & save. It’s free! Article Link: Tags: Web Designers , Web Developers , Website Hosting Services , SEO , Advertising , Websites As an IT Professional and a website designer I talk […]

Newspaper Advertising Tips From America’s Top Ad Designer

I get a ton of email asking about newspaper advertising. First and foremost, people want to know if the growth and popularity of the Internet and other forms of “new” media have rendered newspapers obsolete as an effective advertising medium. And to that I say, no way! Newspapers are alive and well, and as effective […]

Defining Unethical Practices in Advertising

Ethics in advertising can sometimes be borderline between what is right or wrong. There are rules and guidelines in place for the advertising companies to follow so they don’t upset or offend any viewers. But, what is as unethical advertising? Well, using advertising in a way that is misleading and uses false claims to get […]

The Critical Importance Of Advertising

Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services. The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes public relations, […]

Dental Advertising: Creative Marketing

In dental advertising, one of the best ways that you can do to get more patients to come into your practice is via creative marketing. Remember that the most important goal that you should have in your practice is to get more patients to come to your doorstep. And this is something we focus specifically […]

Advertising and Marketing Trends in 2009

Advertising trends are changing every day. Marketers are always in search for new and effective ways to reach the target market before the competitors. However, if you monitor the changes in advertising and marketing trends for a few years, you will be able to see some regular changes. For example, online advertising is an unavoidable […]

Women in advertising

Introduction Men and women are different. It was designed by nature like this and there is nothing wrong about it as they perfectly supplement each other. There are stable images of men and women roles in the society, which are very difficult to change or overcome. Men are usually regarded as strong and resolute, clever […]

The Use of Color in Advertising

It’s a well known fact that different colors affect us in different ways. For example, red inspires impulsive buying. Our eyes are drawn to the color like ducks to water. Just walk into any supermarket and you will notice that red is the color used most often on products. Ever wonder why this is? The […]

Advertising: Consistent Innovation is the Key to success

Advertising creates a choice. Networking is becoming the essence of advertising. An effective television advertising needs a through research and creativity of your writing, creating and producing a commercial that will air along with your competitor with huge sum of amount which may increase the company’s profit and market share or just let it be […]

Health Education as a core course for Teachers' Education: to enhance the Mental Health of students

Health Education as a core course for Teachers’ Education: to enhance the Mental Health of students By Akintunde, P. G. (Ph.D) Department of Vocational & Special Education University of Calabar Calabar, Cross River State, Nigeria And Olanipekun, O. Fola Olabisi Onabanjo University Ago-Iwoye, Ogun State, Nigeria Abstract This paper is primarily concerned with the role […]